I met with one of my coffee clients today who introduced me to other people who all wanted to experience the freshest coffee that isn't ever bitter or burnt that they have been hearing Mark refer to from TeenyTinyCoffeeCompany.
One of the largest hurdles to overcome is people's PERCEPTION of coffee. When people tell me they drink coffee from such and such a coffee company, I ask them one very important question that sets the stage for coffee education.
The question being,"Do you know your roaster and can you request a custom roast profile?"
Once that question is asked, the "wheels really begin to turn" in their mind. It is imperative that you, the coffee consumer know more about the coffee you are drinking. To just drink coffee without any idea what it is, how it was roasted and what it's origin was is too much of the same and that has to change. Otherwise, you might as well continue to not care and buy the cheapest bean possible.
On the chance that you do care where your coffee comes from, meaning its origin and how it is procured, then processed, shipped, stored and finally roasted, then a new way of seeing things has just made itself known. Your life has just changed for the better. You my friend, just joined the ranks of the Coffee Aficianado.
The entire concept of starting TeenyTinyCoffeeCompany was to make a difference in the coffee world by divesting myself of the ways and means of how "everyone else" in coffee does it. I was tired of bitter coffee and coffee that was substandard.
TeenyTinyCoffeeCompany does not profess itself to be better than everyone else. Instead, we took a different road and went back to the days of the home roasting concept where you can roast and consume small, high quality batches of coffee. That is why we are always going to remain a small batch roaster that can deliver to the needs of the customer who wants artisan beans delivered to their doorstep on the same day of roast or within 24 hours.
Join the ranks of those who have returned to their coffee roots and will no longer consume the coffee conglomerates offerings. Instead, insist on making your coffee purchases from a company that insists on the highest quality bean.
It is in this spirit that TeenyTinyCoffeeCompany continues to grow!